When someone considers purchasing fitness or coaching services, especially online, they often research information about the instructor or coach before making a decision. It’s not just about the fitness formats you teach or your extra certifications.

What potential clients really want to know is whether you can help them achieve the transformation they’re seeking – whether that’s getting fit, slim, happy, flexible, confident, or anything else – and whether they like you on a personal level.

If they find you on social media, they might follow you for a while to build trust. After seeing you posting consistently, they’ll likely check your bio for more info about your classes and prices.

What helps them decide you are the instructor they are looking for isn’t just the formats you teach or the prices you offer. It’s your story, philosophy, and values as a fitness professional, and also what people say about your services (aka testimonials).

And that’s the reason why you need separate About Page and Testimonial Page on your website.

In this blog post, we will dive into WHY having a well-crafted About Page matters so much for your online fitness business.

Your Origin Story

Your Journey to becoming a Fitness Pro is a story worth telling! Whether you were a professional athlete, an ex-corporatist, or even a chef in the making, your origin story shapes who you are as a trainer and resonates with your audience on a deeper level. Use your About page to share pivotal moments, challenges, and what drives you to help others achieve their fitness goals. Don’t forget that your website should be your home base in the online world. You deserve a place to tell everyone about yourself!

Authenticity Matters

In a world full of perfect pictures and polished posts, being real stands out. Let your personality shine through in your writing, and don’t be afraid to inject humor, vulnerability, or passion into your story. Authenticity builds trust and connection and also attracts ideal clients to your business.

Your Fitness Philosophy and Values

Every instructor and coach has their own style and approach. Whether you’re all about Zumba, Yoga, functional fitness, or any other fitness modality, it’s essential to share what’s unique about your training style. Beyond just the workouts themselves, clients want to know about your values and beliefs. Do you prioritize fun and community in your classes? Are you passionate about helping people find balance and wellness in their lives? By sharing your values, you give potential clients insight into what they can expect from your training sessions and how your approach aligns with their own fitness goals and aspirations.

More Than Just Certifications

While certifications and qualifications certainly have their place, people don’t choose instructors or coaches based on paper qualifications alone. They want someone they can connect with on a deeper level – someone who inspires and motivates them. Your About page helps you make that connection by sharing your story and values.

Building Trust

A killer About page isn’t just about words – it’s about building trust. When potential clients visit your site, they want to know they’re in good hands. By sharing your certifications, story, and values, you’re giving them all the information to say: “Yes! This is the instructor I was looking for!!!”

Conclusion: Your About Page – More Than Just a Bio

In conclusion, your About page should be more than just a brief bio – it’s your opportunity to connect authentically with your potential clients (and also your current ones!). Don’t underestimate the power of storytelling and authenticity in building trust and making it easy for your clients to choose YOU as their instructor or coach.

Take the time to craft a page that’s true to you, so you can attract ideal clients that would absolutely LOVE to work with you.

Ready to Craft Your Story?

Feeling stuck and don’t know what to write about yourself? Let’s brainstorm together and let me help you craft your story and About Page. Book now your 1-hour meeting with me.